Chroma dye ensures perfect coverage of the hair without harming it or causing it to become damaged or dry. Ammonia free. It gives you a distinctive, high-performance color that gives pure shine and naturally attractive, vibrant color. Highly water resistant. 100% coverage of white hair and 100% color change. Chemical free. Long-lasting, consistent color. Doesn't fade when washing hair. Moisturizes and softens hair and scalp. Suitable for all hair types.